The minor in product development and marketing is for students interested in exploring concepts and tools associated with the design and marketing of new products.
Through coursework, you will learn about marketing new products, including clear message development, appropriate distribution channel identification, customer acquisition and engagement, customer co-innovation and social media and analytics use to manage messaging.
Students are required to complete the following courses:
Marketing
Marketing Portfolio
Students must complete a 0-credit new product development and marketing portfolio to maintain a repository of work from the minor classes related to work during their time at Clarkson.
Students must complete one of the following courses:
Students must complete two of the following courses:
This minor is for students interested in exploring concepts and tools associated with the design and marketing of new products. Courses support four dimensions of product development: a) new product planning - plan and develop the entire lifecycle of a product, b) understanding the social and environmental impact of technical solutions, c) establishing functional, technical, and aesthetic components of product design, and d) generating virtual and physical prototypes.
Coursework in this minor also supports learning about marketing new products, including crafting a clear message, identifying appropriate distribution channels, customer acquisition and engagement, customer co-innovation, and using social media and analytics to manage messaging. This minor requires that students complete 21 credit hours (seven courses), maintain a 2.0 average in minor courses and satisfy the requirements indicated below. Five required (15 credits) courses include:
Two courses (6 credits) from the following choices:
Required: MK 419: New Product Development and Marketing Portfolio (0 credits)
*This Portfolio is the mechanism by which students enrolled in the New Product Development and Marketing Minor maintain a repository of their work within the minor and in related areas of study and work during their time at Clarkson. This portfolio should include at least evidence from four (4) new product development and/or marketing projects that were completed by the student during their Clarkson experience. The portfolio can by multimedia and include both coursework and work from extracurricular activities, entrepreneurial initiatives, or Internship/co-op work experiences.
